Privacy Policy

Last updated: 6 August 2026

This Privacy Policy explains how MetabolizeLean (“we”, “us”, “our”) collects, uses and discloses personal information when you visit this Site. It is intended to comply with the UK GDPR and the Data Protection Act 2018, where applicable.

Important: Product purchases and health data collected by the Hume Band 2.0 / Hume app are processed by Hume Health under their own privacy policy. We do not receive your wearable health data through this advertorial Site.

1. Information we may collect

Technical data: IP address, browser type, device type, operating system, referring URL, pages viewed, time stamps.
Cookie & tracking data: as described in our Cookie Policy (including advertising and analytics identifiers).
Contact data: name, email address and message content if you contact us via the Contact page.
Click & conversion data: whether you clicked advertiser links; limited conversion signals may be shared with advertising partners (e.g. Taboola-style networks) for campaign measurement.

2. How we use information

To operate, secure and improve the Site
To measure traffic, engagement and advertising performance
To respond to enquiries
To comply with legal obligations
To attribute referrals and commissions to advertising partners

3. Disclosure of information

We may share limited information with:

Hosting and analytics providers
Advertising and affiliate networks (for attribution and fraud prevention)
The Advertiser (Hume Health) where necessary for order support or dispute resolution
Professional advisers or authorities when required by law

We do not sell your personal health data. We do not sell personal information in the ordinary sense of trading customer lists; however, advertising technologies may involve sharing identifiers for interest-based advertising as disclosed in our Cookie Policy.

4. Hume Health product data

According to the Advertiser’s public materials, Hume Health states that users own their data, that data is encrypted, may be exported, and is not sold to third parties. For authoritative details, always review the privacy policy on the official Hume Health website at checkout or in the app.

5. International transfers

Service providers and advertising partners may process data outside the United Kingdom (including the United States, the EEA and other jurisdictions). Where we transfer personal information internationally, we take reasonable steps to ensure it is handled consistently with this Policy and applicable UK data protection requirements, including appropriate safeguards where required.

6. Security

We use reasonable technical and organisational measures to protect personal information. No method of transmission or storage is completely secure.

7. Retention

We retain information only as long as needed for the purposes described above, or as required by law, then delete or de-identify it where practicable.

8. Your rights

Under the UK GDPR, you may request access to, correction or erasure of personal information we hold about you, object to or restrict certain processing, and request data portability where applicable. You may also lodge a complaint with the Information Commissioner’s Office (ICO) if you are not satisfied with our response.

9. Children

This Site is intended for adults. We do not knowingly collect personal information from children under 16.

10. Changes

We may update this Policy periodically. The “Last updated” date reflects the current version.

11. Contact

Privacy enquiries: see our Contact page.